We created two CGI led films for Nike KD 8 Elite and Nike LeBron 13 Elite, designed around precision, control, and performance storytelling.

The shoes are handled by highly refined robotic systems, inspired by surgical precision, which rotate, isolate, and present each performance feature in a controlled environment. As KD and LeBron’s voiceover guides the narrative, the robotic choreography reveals the key benefits with technical clarity and focus.

In the final moments, both systems transition into a split screen interaction where the robotic motion mirrors the athletes’ facial expressions, creating a direct visual alignment between human performance and engineered precision.