NIKE KD 9
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Product video, 2016
NIKE KD 9
Product video, 2016

We created a CGI film for the Nike KD 9, focusing on speed, lightness, and responsiveness.

The visual language is driven by a red trail that emerges from the shoe’s movement, originating from within the zoom bag. As the shoe moves rapidly through an empty space, the path it leaves behind builds into a continuous motion trace, revealing its dynamic behaviour.