We designed and developed custom robotic arm systems for the Nike KD Elite and LeBron Elite campaigns, built specifically to support the precision driven narrative of the films.

Inspired by surgical robotics, each system was engineered for controlled, high fidelity motion, allowing the shoes to be handled, rotated, and dissected in a highly deliberate way. Beyond functional animation, the arms were designed as visual extensions of performance analysis, reinforcing the technical language of the product storytelling.