We created a full CGI TV ident for CCTV9, designed as a sequence of elemental transformations leading to the emergence of the channel logo.

The film begins with a fragile eggshell that cracks open, revealing organic tree roots that expand and intertwine. These natural structures gradually transition into a solid engineered metal seam, shifting from organic growth to precise construction. The system continues to evolve, transforming into a transparent glass cube that refracts and contains the final form.