O2 Refresh
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Campaign video, 2013
O2 Refresh
Campaign video, 2013

We created a full CGI film for the O2 Refresh campaign in the UK, developed as a visual interpretation of flexibility within a new contract.

Working with the concept of a single evolving substance, we designed a metallic material that continuously shifts between forms and appearances. This approach allowed us to build a cohesive yet dynamic narrative, where transformation becomes the central visual language.

Set in the sky, the substance performs as a fluid system, morphing into a series of objects that illustrate the voiceover in a playful and expressive way.