We approached the ECCO Biom 720 as more than a product, it was a system of movement to be translated into a fully CGI experience.

As a motion design studio, our process began by deconstructing the shoe into its core sensations: lightweight structure, responsive bounce, tactile softness, and the unique way light travels through the sole. From there, we rebuilt it digitally, crafting simulations that let each of these qualities lead the visual language.

This wasn’t just about showing the shoe, it was about making you feel what it does.