CHIVAS REGAL
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Product video, 2025
CHIVAS REGAL
Product video, 2025

We approached the film as a balance between precision and surrealism, grounding it in tactile real product moments while allowing it to drift into something more hypnotic. Working with WeSayHi, the focus was on elevating the Chivas aesthetic through super macro, hyperreal product shots: liquid catching light, glass refracting in slow motion, every detail pushed to feel rich, immersive, and slightly unreal.

That physicality became the anchor. From there, we introduced a controlled layer of transformation. A fully CG peacock unfolds within the world, ornate and symbolic, its movement echoing the elegance and complexity of the blend. Butterflies appear more subtly, composited into the live action portrait captured by Rankin, settling across the face and blurring the boundary between reality and constructed image.