We created an in store film for the Samsung Galaxy S21, designed for a large scale window display that appears as a physical white space but functions entirely as a screen.

The concept plays with perception and depth, beginning with a minimal, architectural void that feels real and tangible. This space gradually transforms as violet liquid begins to fill the environment, shifting the atmosphere from pure emptiness to a controlled, fluid system.

The result is a restrained, immersive installation where material, light, and motion work together to reveal the product in a seamless and unexpected way.