NIKE PEGASUS 40
Product video, 2023
We approached the Nike Pegasus 40 film as a playful exploration of layered spring technology, focusing on how energy moves through the shoe rather than simply how it looks.
Rather than presenting the technology in a technical way, we introduced a sense of rhythm and lightness, allowing the mechanics to feel almost playful. Motion became a way to express energy return, with each layer contributing to a dynamic and responsive system.
The result is a visual breakdown of performance that feels fluid and accessible, turning complex engineering into an engaging and energetic motion study.
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