The Nike Electric Pack installation for the Centre Pompidou was conceived as a choreography of scale, rhythm, and restraint. With 55 shoes to present on a monumental screen during the Paris Olympic Games, the challenge was not visibility, but clarity. The goal was to ensure the volume of product never became overwhelming, but instead read as a single, unified experience.

To achieve this, a custom system of animation and light was designed where each shoe is introduced as part of a larger orchestration rather than an individual moment. Instead of rapid presentation, a flow was built grouping, sequencing, and spatial transitions that allow the eye to breathe while still absorbing density. Light becomes the guiding structure, leading the viewer through the pack as one continuous electrical field.