We created the Nike Alpha Menace film as a fully CGI study of performance, precision, and control on the pitch.
Set in a variety of grass field conditions, the shoe is pushed through extreme angles, acceleration, grip, and flexibility tests, visualised through physically driven simulations and clean, controlled motion.
Moving away from scanned assets, we built the shoe entirely through detailed 3D modelling, allowing full control over every component and surface. This approach enabled us to animate the upper at a granular level, with every thread responding dynamically to movement, tension, and impact.
The result is a technically driven piece where material, structure, and performance are expressed through fully articulated CGI systems.
Client
Nike
Creative Director
Nike NA Brand Design
Director
Korb
Production and
postproduction
Korb
Sound Design
Echolab
