We created two fully CGI films for the launch of the Nike LeBron 15, both centered around the legacy and evolution of the signature line.

The first film explores transformation through accumulation. Previous generation LeBron shoes form an unstable sculptural mass that gradually collapses and reconstructs itself into the new LeBron 15, turning the history of the franchise into the foundation of the next chapter.

The second piece focuses on balance and structure. The LeBron 15 is placed atop a carefully engineered sculpture built entirely from earlier models, creating a visual dialogue between past and present generations.