We created a full CGI film for Gucci Oud, inspired by the richness and mystique of the fragrance’s Eastern influences.
Set within an abstract landscape of gold dust and floating particles, the film explores a world where gravity appears suspended. Fine metallic matter rises, drifts, and gathers in the air, gradually forming sculptural structures that evolve into the perfume bottle itself.
The motion language is slow, controlled, and atmospheric, allowing material, light, and transformation to shape the narrative.
The result is a refined cinematic piece where gold becomes both landscape and substance, expressing the luxurious and immersive character of the fragrance.
Client
GUCCI
Creative Agency
REM (Ruini e Marrioti)
Creative Director
Riccardo Ruini
Direction & post
Korb
Sound Postproduction
KOUZ productions
English VO
Sharon Mann
Compositor
David Kosten
